이 문서에서는 다양한 배너광고 게재위치 유형에 맞는 배너광고 X를 생성하는 방법에 대한 종합적인 가이드를 제공합니다. 배너광고 X 광고는 /bannerx 엔드포인트에서 생성됩니다. 모든 배너 X 요청에는 요청하는 광고에 대한 contentStandardId 및 bannerSlotIds 가 필요합니다. 각 API 요청에는 다음과 같은 컨텍스트 관련 세부 정보도 포함되어야 합니다.
게재위치
카탈로그 ID
customerId
sessionId
검색어
표시할 최대 광고 수
검색 게재위치
사전 필수 조건
검색 게재위치에 대한 배너광고 X 광고 요청을 시작하기 전에 다음 단계를 완료해야 합니다.
1. 제품 카탈로그 추가
Ensure that your products have been added to your catalogs and synced with the Epsilon Retail Media Platform. For more information, see Introduction to Catalogs and Products.
2. 캠페인 생성 및 검색어 구성
Ensure that you have created a campaign and configured search terms. For more details, refer to Step 4b: Configure search terms. Define the search terms that you want to target (include and exclude) for your product ads. You can specify exact match, phrase match, and negative search terms for your ads.
3. API 키 및 기본 URL 가져오기
유효한 API 키가 있어야 합니다. 다음에 따라 API 키를 가져올 수 있습니다.
Epsilon Retail Media 팀 계정에 로그인합니다.
페이지 오른쪽 상단으로 이동하여 드롭다운 메뉴를 클릭합니다.
드롭다운 메뉴에서 통합 설정을 선택합니다.
API 키 탭을 클릭합니다. 초기 상태에는 비밀 API 키가 숨겨져 있습니다. 표시 버튼을 클릭하면 확인할 수 있습니다. 클릭 후 비밀 API 키를 복사합니다. API 호출 시 이 키를 사용합니다.
제품 광고가 필터링되는 제품 광고 카탈로그의 고유 식별자로 Epsilon의 소매 미디어 UI 또는 소매업체에서 CatalogID를 확인할 수 있습니다.
maxNumberOfAds
정수, 필수 항목
Maximum number of ads to display. When requesting banner x ads, you're able to specify the maximum number of banners you would like to receive per banner slot. You can control this with the maxNumberOfAds parameter.
검색어
문자열, 검색 게재 위치에 필수 항목
카탈로그 내에서 검색할 단어입니다.
옵션
개체, 선택 사항
Additional options such as filtering modes AndOr. If specified, the system will use both "AND" and "OR" conditions to narrow down the search results.
요청 예시
검색 게재위치는 일반적으로 요청하기가 가장 쉽습니다. 아래 예제와 같이 요청에 searchTerm을 지정해야 합니다.
교차 판매 카테고리 게재위치는 카테고리 게재위치와 요청 방식이 매우 유사합니다. 귀하는 광고 요청 시 정확한 카테고리를 지정하고 싶을 것입니다. 다음은 일반적으로 현재 사용 중인 페이지입니다. 요청의 productFilters에 카테고리를 지정하십시오. 아래 예시는 카테고리 필터를 전송할 위치를 표시합니다.
오가닉 및 교차 판매 카테고리 광고 요청을 하나의 게재위치로 통합하려는 경우 고객에게 통합 및 전달 로직을 구현해야 합니다. 이 작업은 통합 담당자의 업무이며 필요한 경우 Epsilon Retail Media에서 도움을 드릴 수 있습니다.
일반적으로 오가닉 게재위치 후에 오가닉 카테고리 광고, 위치 및 카테고리 교차 판매 광고를 표시하는 것이 좋습니다.
광범위 일치 게재위치
홈 또는 결제 페이지와 같은 광범위한 게재위치에서는 요청에 productFilters 를 지정할 필요가 없습니다. 소매업체가 지정하려는 필터(프로모션, 신상품 등)는 Epsilon Retail Media가 요구 사항을 충족하는 광고만 제공하도록 아래의 예시와 같이 productFilters 에 지정될 수 있습니다.
고객이 검색을 필터링하는 경우 productFilters를 제공하도록 컨텍스트를 확장할 수 있습니다. 아래는 고객이 "찬장" 및 식단 제한인 "글루텐 프리" 카테고리를 기준으로 필터링하는 것을 보여주는 예시입니다. 이와 동일한 원칙을 모든 카테고리나 광범위한 일치 배치에 적용할 수 있습니다.
Epsilon Retail Media는 서버와 서버 간의 통합이므로 제3자의 추적 태그는 소매업체가 추가로 개발해야 합니다.
디지털 서비스법
Epsilon Retail Media assists retailers in meeting their European Union (EU) Digital Services Act (DSA) obligations. The DSA establishes a unified set of rules across the EU, targeting the regulation of online content, transparent advertising, and disinformation. For more information, see Digital Services Act.
\",\n \"dcmClick\": \"\",\n \"dcmImpression\": \"\",\n \"ias\": \"\" }\n }\n\t\t\t\t],\n \"products\": [],\n \"memoryToken\":\"85ykKVv-luDHMWLZx2d6xcPq6sF7CgkJCSJDb3VudGVyIjogIjIiLAoJCQkiQWRzIjogWwoJCQkJImRpc3BsYXlfV05VV0NwQkRKMUpKNm5wdVZSVExvOU40TUxzNE1UWTBOemt5TWc9PSIsCgkJCQkiZGlzcGxheV9MME5NUHRxNmdCcVFvREJOd3J0dE9UTGJoWk0xTVRFeU9UYzRPUT09IiwKCQkJCSJkaXNwbGF5XzlCcEpmdUpaWk9VXzgyaWpFM3VCczgxd3VVczRNekkwTnpVeE5nPT0iLAoJCQkJImRpc3BsYXlfcW1VU1p4TkpMQ0lqeWQwdTFJRDk0RmxVZ0pnNE16STBOelV4Tnc9PSIsCgkJCQkiZGlzcGxheV9oeHlFZktCUnRrNWlxMThMQzE1SDJHcEN3QjgxTVRFeU9UYzVNQT09IiwKCQkJCSJkaXNwbGF5X1NkcjFEcU5aUEFtcGh0Q1FIUndoYUxFT1B0RXhNamsxT1RJNE5BPT0iLAoJCQkJImRpc3BsYXlfeVlSai1qV2Ntc2ozNzhrel9PMm0yOVlwTjhJeE5EazNPRE00TXc9PSIsCgkJCQkiZGlzcGxheV9Xbm9NZGZuLTRTVmhxcF9xQzVvLWxoT0paNm8xTkRJeE1UUTROdz09IgoJCQldLAoJCQkiVFRMIjogMTYyODk4NTYwMAoJCX0=\"\n}\n```\n\nEpsilon Retail Media는 서버와 서버 간의 통합이므로 제3자의 추적 태그는 소매업체가 추가로 개발해야 합니다.\n\n# 디지털 서비스법\n\nEpsilon Retail Media는 소매업체가 유럽 연합(EU) [디지털 서비스법](https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/digital-services-act_en)(DSA) 의무 사항을 준수할 수 있도록 지원합니다. DSA는 온라인 콘텐츠, 투명한 광고 및 허위 정보 규제를 목표로 하여 EU 전역에 적용되는 통합된 규정입니다. 자세한 내용은 [디지털 서비스법](https://ko.developers.citrusad.com/integration/reference/digital-services-act)을 참조하세요.\n\n## 광고 요청 예시\n\n```\n{\n \"catalogId\": \"57a5318b-5349-46fd-80ed-fd2e0be15819\",\n \"contentStandardId\": \"c47c9ca2-ad3b-48cc-880b-e899c1661726\",\n \"bannerSlotIds\": [\n {\n \"slotId\": \"Top_Banner\",\n \"maxNumberOfAds\": 1\n }\n ],\n \"customerId\": \"velit3193\",\n \"placement\": \"broad-display-60e9699d-984f-4a80-9383-2e6dc7a68d03\",\n \"options\": {\n \"includeAdvertiserInfo\": true\n }\n}\n```\n\n## 광고 응답 예시\n\n```\n{\n \"ads\": [\n {\n \"contentStandardId\": \"c47c9ca2-ad3b-48cc-880b-e899c1661726\",\n \"slotId\": \"Top_Banner\",\n \"banners\": [\n {\n \"citrusAdId\": \"shotgun_8SvgA7OvvuwtZkkOKR0vr8AXMvQKFgoURmluZ2VybGltZTI2LWZkeHZxMjcSABoMCO30r70GEKPplJQCIgIIAQ==\",\n \"citrusCampaignName\": \"Ads:74-330-96832622ed499dafb3da8de8b76340a2\",\n \"citrusContentStandardId\": \"c47c9ca2-ad3b-48cc-880b-e899c1661726\",\n \"citrusSlotId\": \"Top_Banner\",\n \"citrusExpiry\": \"2025-02-12T01:33:33.579155107Z\",\n \"headingText\": \"recusandae 3205\",\n \"bannerText\": \"placeat 2825\",\n \"bannerTextColour\": \"ffffff\",\n \"ctaFlag\": true,\n \"ctaText\": \"CTA text\",\n \"ctaTextAccessibility\": \"call to action accessibility text\",\n \"ctaLink\": \"http://citrusad.com\",\n \"backgroundColour\": \"000000\",\n \"backgroundImage\": \"https://dev3.flavedo.io./citrus/8de07ed9-60b4-4611-8bd5-3f1f0c0b6be4\",\n \"secondaryBackgroundImage\": \"https://dev3.flavedo.io./citrus/b7a70785-1366-42c6-8134-c7fe47a30c34\",\n \"secondaryBackgroundImagePosition\": \"rightaligned\",\n \"heroImage\": \"https://dev3.flavedo.io./citrus/26798ca9-1022-422d-9100-1a3687c88372\",\n \"heroImageAltText\": \"hero image alt text\",\n \"secondaryHeroImage\": \"https://dev3.flavedo.io./citrus/c4ee18b4-bf51-44d7-9eb6-eeb1dc4c422f\",\n \"secondaryHeroImageAltText\": \"secondary hero image alt text\",\n \"secondaryHeroMode\": \"landscape\",\n \"tags\": {},\n \"additionalFields\": [\n {\n \"id\": \"text-1\",\n \"value\": \"sed 5731\"\n }\n ],\n \"gtins\": [\n \"Fingerlime26-fdxvq27\",\n \"Oranges5-qgxeb6\",\n \"Cherries9-adkoj11\",\n \"Incaberries20-ppscn21\",\n \"Banana14-simfk15\"\n ],\n \"sellerId\": \"seller_id_772_659\",\n \"position\": 1,\n \"metadata\": {\n \"advertiserInfo\": {\n \"advertiser\": \"Bob's advertising agency\",\n \"onBehalfOf\": \"Brand company inc\"\n }\n }\n }\n ]\n }\n ]\n}\n```","excerpt":null,"link":{"url":null,"new_tab":false},"next":{"description":null,"pages":[]}},"metadata":{"description":null,"keywords":null,"title":null,"x_import":null,"image":{"uri":null,"url":null}}},"meta":{"baseUrl":"/integration","description":"This document provides a comprehensive guide on how to generate banner X advertisements for different placement types. Banner X ads are generated on /bannerx endpoint. All banner X requests require the contentStandardId and the bannerSlotIds you are requesting ads for. Each API request must also inc…","hidden":false,"image":[],"metaTitle":"Generate banner X ads for different placements","robots":"index","slug":"requesting-banner-x-ads","title":"Generate banner X ads for different placements","type":"reference"},"oauth":false,"rdmd":{"dehydrated":{"toc":"\u003cnav aria-label=\"Table of contents\" class=\"rm-ToC\">\u003cul class=\"toc-list\">\u003cli class=\"toc-children\">\u003cul>\u003cli>\u003ca href=\"#search-placement\">Search placement\u003c/a>\u003c/li>\u003cli>\u003cul>\u003cli>\u003ca href=\"#prerequisites\">Prerequisites\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#generate-ads\">Generate Ads\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#request-example\">Request example\u003c/a>\u003c/li>\u003c/ul>\u003c/li>\u003cli>\u003ca href=\"#category-placements\">Category placements\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#cross-sell-category-placements\">Cross-sell category placements\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#broad-match-placements\">Broad match placements\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#request-enhancements\">Request enhancements\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#banner-x-response\">Banner X response\u003c/a>\u003c/li>\u003cli>\u003cul>\u003cli>\u003ca href=\"#third-party-tracking-tags\">Third-party tracking tags\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#video-ads\">Video ads\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#companion-products\">Companion products\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#marketplace-sellerid\">Marketplace sellerId\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#third-party-tracking-tags-1\">Third-party tracking tags\u003c/a>\u003c/li>\u003c/ul>\u003c/li>\u003cli>\u003ca href=\"#digital-services-act\">Digital Services Act\u003c/a>\u003c/li>\u003cli>\u003cul>\u003cli>\u003ca href=\"#example-ad-request\">Example ad request\u003c/a>\u003c/li>\u003cli>\u003ca href=\"#example-ad-response\">Example ad response\u003c/a>\u003c/li>\u003c/ul>\u003c/li>\u003c/ul>\u003c/li>\u003c/ul>\u003c/nav>","body":"
이 문서에서는 다양한 배너광고 게재위치 유형에 맞는 배너광고 X를 생성하는 방법에 대한 종합적인 가이드를 제공합니다. 배너광고 X 광고는 /bannerx 엔드포인트에서 생성됩니다. 모든 배너 X 요청에는 요청하는 광고에 대한 contentStandardId 및 bannerSlotIds 가 필요합니다. 각 API 요청에는 다음과 같은 컨텍스트 관련 세부 정보도 포함되어야 합니다.
\n
\n
게재위치
\n
카탈로그 ID
\n
customerId
\n
sessionId
\n
검색어
\n
표시할 최대 광고 수
\n
\n
검색 게재위치
\n
사전 필수 조건
\n
검색 게재위치에 대한 배너광고 X 광고 요청을 시작하기 전에 다음 단계를 완료해야 합니다.
\n
1. 제품 카탈로그 추가
\n
Ensure that your products have been added to your catalogs and synced with the Epsilon Retail Media Platform. For more information, see Introduction to Catalogs and Products.
\n
2. 캠페인 생성 및 검색어 구성
\n
Ensure that you have created a campaign and configured search terms. For more details, refer to Step 4b: Configure search terms. Define the search terms that you want to target (include and exclude) for your product ads. You can specify exact match, phrase match, and negative search terms for your ads.
\n
3. API 키 및 기본 URL 가져오기
\n\n
\n
유효한 API 키가 있어야 합니다. 다음에 따라 API 키를 가져올 수 있습니다.
\n\n
\n
Epsilon Retail Media 팀 계정에 로그인합니다.
\n
\n
\n
페이지 오른쪽 상단으로 이동하여 드롭다운 메뉴를 클릭합니다.
\n
\n
\n
드롭다운 메뉴에서 통합 설정을 선택합니다.
\n
\n
\n
\n
API 키 탭을 클릭합니다. 초기 상태에는 비밀 API 키가 숨겨져 있습니다. 표시 버튼을 클릭하면 확인할 수 있습니다. 클릭 후 비밀 API 키를 복사합니다. API 호출 시 이 키를 사용합니다.
제품 광고가 필터링되는 제품 광고 카탈로그의 고유 식별자로 Epsilon의 소매 미디어 UI 또는 소매업체에서 CatalogID를 확인할 수 있습니다.
maxNumberOfAds
정수, 필수 항목
Maximum number of ads to display. When requesting banner x ads, you're able to specify the maximum number of banners you would like to receive per banner slot. You can control this with the maxNumberOfAds parameter.
검색어
문자열, 검색 게재 위치에 필수 항목
카탈로그 내에서 검색할 단어입니다.
옵션
개체, 선택 사항
Additional options such as filtering modes AndOr. If specified, the system will use both "AND" and "OR" conditions to narrow down the search results.
\n
요청 예시
\n
검색 게재위치는 일반적으로 요청하기가 가장 쉽습니다. 아래 예제와 같이 요청에 searchTerm을 지정해야 합니다.
교차 판매 카테고리 게재위치는 카테고리 게재위치와 요청 방식이 매우 유사합니다. 귀하는 광고 요청 시 정확한 카테고리를 지정하고 싶을 것입니다. 다음은 일반적으로 현재 사용 중인 페이지입니다. 요청의 productFilters에 카테고리를 지정하십시오. 아래 예시는 카테고리 필터를 전송할 위치를 표시합니다.
오가닉 및 교차 판매 카테고리 광고 요청을 하나의 게재위치로 통합하려는 경우 고객에게 통합 및 전달 로직을 구현해야 합니다. 이 작업은 통합 담당자의 업무이며 필요한 경우 Epsilon Retail Media에서 도움을 드릴 수 있습니다.
일반적으로 오가닉 게재위치 후에 오가닉 카테고리 광고, 위치 및 카테고리 교차 판매 광고를 표시하는 것이 좋습니다.
\n
광범위 일치 게재위치
\n
홈 또는 결제 페이지와 같은 광범위한 게재위치에서는 요청에 productFilters 를 지정할 필요가 없습니다. 소매업체가 지정하려는 필터(프로모션, 신상품 등)는 Epsilon Retail Media가 요구 사항을 충족하는 광고만 제공하도록 아래의 예시와 같이 productFilters 에 지정될 수 있습니다.
고객이 검색을 필터링하는 경우 productFilters를 제공하도록 컨텍스트를 확장할 수 있습니다. 아래는 고객이 "찬장" 및 식단 제한인 "글루텐 프리" 카테고리를 기준으로 필터링하는 것을 보여주는 예시입니다. 이와 동일한 원칙을 모든 카테고리나 광범위한 일치 배치에 적용할 수 있습니다.
Epsilon Retail Media는 서버와 서버 간의 통합이므로 제3자의 추적 태그는 소매업체가 추가로 개발해야 합니다.
\n
디지털 서비스법
\n
Epsilon Retail Media assists retailers in meeting their European Union (EU) Digital Services Act (DSA) obligations. The DSA establishes a unified set of rules across the EU, targeting the regulation of online content, transparent advertising, and disinformation. For more information, see Digital Services Act.
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